Advertising's misinformation effect

19 Misinformation effect

Advertising's Misinformation Effect

This research explores whether post-experience advertising alters information learned in a consumer's direct experience. An advertising misinformation effect was obtained for colour memory of a previously seen candy bar wrapper upon both visual and verbal misinformation. However, the misleading visual information produced more ‘remember’ judgements than misleading verbal information. This adver...

PSYCHOPHYSIOLOGICAL CORRELATES OF THE MISINFORMATION EFFECT 1 Psychophysiological correlates of the misinformation effect

The misinformation effect refers to memory impairment that arises after exposure to misleading information (Loftus, 2005, p. 361). The present study focuses on the peripheral psychophysiology of false memories induced in a misleading information paradigm. On the basis of Sokolov’s orienting reflex and studies concerning the Concealed Information Test (CIT, Lykken, 1959), the main hypothesis ass...

Alcohol Placebos Influence the Misinformation Effect

Can the simple suggestion that you have consumed alcohol affect your memory for an event? Alcohol placebos affect social behaviors but not nonsocial ones, and have not previously been shown to affect memory. We investigated the effect of alcohol placebos using materials that revealed both the social and the nonsocial influences of memory. Subjects drank plain tonic water, but half were told it ...

Self-delivered misinformation - Merging the choice blindness and misinformation effect paradigms

Choice blindness is the failure to detect a discrepancy between a choice and its outcome. The misinformation effect occurs when the recollection of an event changes because new, misleading information about the event is received. The purpose of this study was to merge the choice blindness and misinformation effect paradigms, and thus examine whether choice blindness can be created for individua...